How to Increase Website Traffic

Blogger, business owner, or seasoned digital marketing pro — you will be always chasing down new untapped traffic sources and trying out new traffic strategies.

Rightfully so since search engines and social media networks constantly change their algorithms.

So how to drive traffic in 2022? What’s working and what’s not? You’ll get answers to the questions and more from this post!

1. Create Editorial Calendar

An editorial calendar is a comprehensive planner, covering all your publishing activities across different content distribution channels — your website, blog, social media, and third-party resources.

The goal of an editorial calendar is to provide a single-pane view of all your activities and keep track of progress.

2. Document and Streamline Process

The goal of an editorial calendar and content writing guidelines is to help you standardize the content creation process. So that each writer you work with understood your expectations and produced new pieces in line with all the requirements.

These two assets set a baseline system for a documented content marketing process — a systemized and repeatable workflow for producing, editing, publishing, and distributing content.

Try these content marketing templates to get organized:

• Join advertisement program
• Best course
• Bob start

3. Repurpose Content

Great blog posts have a long shelf-life. A data-backed post, published on your website can be later repurposed into:

• A series of social media posts
• Downloadable charts, graphics, PDFs
• The audio version shared on third-party platforms
• Narrated or screencast video
• Email marketing sequence
• Syndicated content for guest posting

4. Write Guest Posts and Press Releases

To reach a wider audience and drive referral traffic back to your website, you should also do blogging on other websites.

The easiest way to find guest posting opportunities is to use in-url:writer-for-us + [niche] or inurl:/guest-post/ + [niche] query on Google.

Both can help you find websites that accept guest submissions. Or look at some popular media publishers in your niche and see if they are expecting pitches/opinion pieces from authors.

Alternatively, you can go after media opportunities using See our program on Twitter — a free service connecting journalists with sources. Join HARO to pitch your press releases or story quotes to the media people, working on a story around your niche.

How To Increase Website Traffic Using SEO

1. Technical Improvements

SEO audit tools help you locate areas of improvement for your website in terms of page loading speed, website usability, navigation, and coding.

Improvements suggestions and helpful resources, provided by PageSpeed Insights tool.

Make all the recommended fixes to win some bonus points from Google.

2. Use Keyword Research

Keyword research helps you determine which search terms your audience uses to find information and develop content around them.

When analyzing keywords, pay attention to monthly search volumes and competition numbers. You need to find low competition/high search volume keywords and incorporate them into your content. Doing so is the best way to rank a new website.

Useful keyword research tools:

• Google Keyword Planner
• Semrush
• Ahrefs

3. Use Internal Links

Internal links serve several purposes:

• Improve on-site navigation and content discoverability
• Boost time one site and pages per visit metrics
• Indicate semantic connection between topics

4. Answer Questions People Also Ask

Apart from using tools for keyword research, you should also analyze SERPs for different queries. In particular, look at the “People Also Ask” box to find more long-tail keywords and shape your content strategy around them.

How To Increase Website Traffic Through Advertising

1. Facebook Ads

Register a business account on Facebook Ad manager to promote your website to the platform’s audiences. You can start with just $5/day and run different types of ads such as:

• Image ads
• Video ads
• Retargeting ads
• Lead Generation Ads
• and more!

2. Google Ads

For those wondering how to increase website traffic and sales, Google Ads are the universal answer.

The platform has the most comprehensive range of ad tools, targeting, and analytics capabilities. Plus, Google lets you run a range of cross-channel ad campaigns from a single interface:

• Search campaigns
• Video campaigns
• Shopping campaigns
• Display campaigns
• App promo campaigns

3. Twitter Ads

Twitter ads are a cost-effective way to promote your latest posts to more people. You can purchase sponsored tweets, videos, or conversation cards to distribute your content to a specified audience and monitor all clicks/interactions.